Serta 2022 Sales & Goals

2021 presented multiple challenges to the category but with your support in-store we sold over 45,000 units for more than $23M POS! We are confident, with your continued support, that the 2022 plans are going to take Lowe’s mattress business to the next level and continue to take market share. Below are a few areas we are going to continue to invest and drive awareness.

Marketing

2022 Initiatives

Awareness

Incremental media, promo cadence, and assortment expansions.

Value

Exclusive Serta Hybrid with unmatched cooling and comfort support.

Attachment

Build the Basket with bedding accessories bundled with promotions online. Stay tuned, finalizing plans for a bedding base program to rollout in Summer 2022.

Store Events

Multiple events planned throughout the year to drive consumer engagement and excitement in the category in key retail areas. If you are interested in an event at your store please contact us at [email protected] 45 days in advance.

2021 Top Selling Serta Stores

2022 Serta Promotions

As a part of our strategy to drive mattress category awareness at Lowe’s, we have a planned in-store and online promo cadence on the standard mattress lines in addition to bundled offers including mattresses and bedding accessories. The goal is to leverage EDLP to capture full margin sales, remain competitive in the market with everyday price points, and promote with robust offers during key events throughout the year.

You can expect to see offers during significant national events like President’s Day, Spring Black Friday, key summer holidays like Memorial Day, July 4^th, Labor Day and Back to College. We will end the year with a strong Q4/Black Friday promotion that includes substantial marketing support. Be on the lookout for Associate Sales Contests that will tie to some of these key holiday events!

2022 Serta In Store Assortment

Assortment transitions from Tuft & Needle (all sizes non-stocked) to Serta Hybrid 10in program and Serta Sheer Slumber 8in program are scheduled across multiple Resets this year. Your store will receive information related to these Resets once the Projects are live in the system.

Serta is America’s #1 Mattress Manufacturer. Our premium components are assembled in the US, and our products come with a 90-day comfort guarantee as well as a hassle-free 10-year limited warranty.

Serta Hybrid 10inch Mattresses – EXCLUSIVE TO LOWE’S

Hybrid Construction: combination of premium foam and individually wrapped coils, these elements work together for superior comfort.
Upgraded support and luxurious comfort with a Medium-Firm feel.
Premium Gel Memory Foam: cushions and contours your body for exceptional comfort.
Full Body Support: 800 individually wrapped coils flex and cradle your body for the feeling of customized support.
Enhanced Cooling: Breathable materials enhance airflow to help move heat away from the body.
Easy set up-just unpack, unroll, and unwind.

Serta Sheer Slumber 8inch Memory Foam Mattresses

Construction: Thick layer of our Serta Memory Foam Support Core (no coils) provides durable support for any sleep position.
Compression technology to package mattress into our smallest carton yet for easy transport.
Everyday comfort and support with a Medium-Firm feel.
Easy set up-just unpack, unroll, and unwind.

Lowes.com Initiative – Extended Assortment

We are focused to ensure consumers are aware of the extended Serta assortment online. We need your help to communicate the Serta iComfort and Serta Perfect Sleeper options for consumers that are looking to trade up to a traditional flat mattress purchase.

All online flat mattress purchases include FREE White Glove Delivery Service. This includes scheduling an appointment with the consumer, delivering the new mattress direct to home, setting up the new mattress, and removing the old mattress.