As a part of our strategy to drive mattress category awareness at Lowe’s, we have a planned in-store and online promo cadence on the standard mattress lines in addition to bundled offers including mattresses and bedding accessories. The goal is to leverage EDLP to capture full margin sales, remain competitive in the market with everyday price points, and promote with robust offers during key events throughout the year.
You can expect to see offers during significant national events like President’s Day, Spring Black Friday, key summer holidays like Memorial Day, July 4th, Labor Day and Back to College. We will end the year with a strong Q4/Black Friday promotion that includes substantial marketing support. Be on the lookout for Associate Sales Contests that will tie to some of these key holiday events!
We are focused to ensure consumers are aware of the extended Serta assortment online. We need your help to communicate the Serta iComfort and Serta Perfect Sleeper options for consumers that are looking to trade up to a traditional flat mattress purchase.
All online flat mattress purchases include FREE White Glove Delivery Service. This includes scheduling an appointment with the consumer, delivering the new mattress direct to home, setting up the new mattress, and removing the old mattress.